While this one definitely got the job done, I feel like the Colgate optic white did such a better job. My teeth were super white and shiny and with this toothpaste I didn't see much of a difference in my smile at all.

I've been using this products for years! Very effective in teeth whitening. Gentle on teeth so it won't break down your enamel. Visibly whitens my teeth, love this product and I am always satisfied every time I repurchase

Any teeth whitening toothpastes work great for me. I like using this toothpaste with the teeth whitening strips and I really do start to see a difference in just a few days.

This is my first choice toothpaste. It comes in large sizes which are great for the price. The flavor is great and the whitening really makes a difference. This toothpaste always makes me feel clean and fresh!

Hands down! Favorite toothpaste! Love the fact that my mouth feel clean and fresh all day and I don't have that paste feeling lingering in my mouth! Love it!

This toothpaste is amazing it makes your teeth so much whiter along with the white stripes you will get the white teeth you're hoping for. Yes it met my expectations and I'll always buy it and recommend it to all my people!

Leaves my mouth and teeth feeling super clean and fresh all day! I can notice a difference in the white of my teeth if I use a different type so this is the only thing I'll use now!

Once j had gotten my braces off I decided that I wanted the camera ready smile. Since I didn't want to pay for the service I bought these and loved it!!

I don't think it done anything for me as far as whitening my teeth. I don't really notice the difference between crest normal and this whitening except price.

I love this toothpaste. People ask me all the time if I whiten my teeth and I haven't done it for 2+ years but this toothpaste keeps them white and bright. It also keeps my breath fresh all day long and even cuts through my coffee breath.