I really like the texture and taste of this toothpaste! It gets the job done and I trust it to protect and whiten my teeth. I know that dentists recommend this one, it's a good value, and I keep going back to it!

This is a toothpaste I have used for a few years and it really works. I'm a coffee drinker and a smoker and my teeth are normal but not blinding either

Great way to keep my teeth white. No need to sit around with strips on your teeth just brush them with this toothpaste. And doesn't make my teeth sensitive either. I will definitely be purchasing again.

My go to toothpaste. I don't think the “whitening” has worked for myself but I feel like it keeps my mouth the freshest longest. Use it everyday, 3x a day!

Wonderful product. This is the only product I use when brushing my teeth! It is a bit expensive yet it leaves you're mouth feeling fresh and clean! I use this product morning and night! I would definitely buy again!

I like this flavor a lot and it truly does help whiten your teeth without any added products! I do sometimes wish the toothpaste was made a little mintier but maybe I just need to try out the other flavors.

Really great toothpaste - always leaves a fresh taste in my mouth. I've also noticed that my smile has gotten a lot whiter, and I really think that's because of this toothpaste!

Keeps your breath fresh and your teeth white! I use this daily and enjoy the fresh coolness of the paste. I am a repeated user of this product and will keep buying! I would recommend!

My husband and I love this toothpaste. It's minty fresh taste & different tube sizes make it easy to carry with you everywhere you go. It also doesn't leave a yucky after taste after a few hours & keeps your mouth & teeth minty fresh

This toothpaste works great, I love the taste@it leaves in your mouth. If you add the whitening strips along with it then your teeth should be shining like a diamond! I always buy this toothpaste.