This toothpaste is more on the pricey side compared to others such as arm and hammer. The tube is also smaller. The taste isn't as strong which I like. Personally I can see a difference in whiteness in my teeth with this

They are my favorite teeth whitners. They are easy to place on your teeth. They do not make them sensitive. My teeth are white after a few applications.

My dentist recommended this toothpaste to me when I was a little girl and I've used it for a very long time. Never have had a problem with cavities or any teeth problems. Therefore I highly recommend it because it gets the job done.

This toothpaste does the job, but I wish there was more freshness. It does leave the mouth feeling clean but it doesn't compare to the alternatives who have more of a mint flavor. If you like subtle toothpaste then this should work for you.

i've used this toothpaste for years & it's kept my teeth very white! it has a nice minty taste & leaves my teeth feeling very clean. i just recently switched to the crest charcoal toothpaste but i will definitely continue using this.

Me and my significant other love using this stuff. It's mostly filled our cabinets. It leaves a great taste and also it helps whiten your teeth. It doesn't leave a weird residue feeling like most other toothpastes

This is definitely one of my all time favorite toothpaste. I'll try a new one, then always come back to this one. Makes your breath smell clean and minty. Used this product multiple times. Would recommend to others.

Only tooth paste I have in my house and every have in my house. My teeth get so much whiter everytime I use this. I wouldn't use if you have sensitive teeth.

This toothpaste is great at giving you a whiter smile so long as you keep up with it. I've switched to regular brands of toothpaste and back to this and seen what a difference it makes. Definitely a staple

This is the main toothpaste I've used for a while now. It's the only toothpaste that I can actually see a difference with the color of my teeth. Some toothpastes I can't stand the way it leaves my breath, but this leaves my breath super fresh.