This is great for whitening its not like colgate i havnt had sensitivity or the yellowing after using it for a wile i will use this one again it really works

Noticed the difference in 3 brushes. It removed at least 75 percent of my coffee stains. I look forward to seeing if it will whiten my teeth further :)

This is my go to toothpaste. It leaves your mouth feeling clean and fresh. I use it everyday and although I haven't seen much of a change in teeth color it has helped

This toothpaste keeps by teeth very white despite drinking coffee and tea daily. While I wish it was more minty it does have a good flavor. I can always tell after I have stopped using it a few days because of how they look and feel.

This and only this tooth paste. I've tried other tooth paste and it's not the same! The taste is awesome, but I do feel like my teeth are whiter! I use this twice a day, morning and night. I'll only ever buy this tooth paste!

I really like CREAT toothpaste! It works well. Most whitening toothpaste doesn't work super well for whitening. But it does help keep your teeth whiter.

The taste could be a little better but it works effectively.. nothing too crazy. Use it regularly and sometimes switch to Deep Cleaning one. Like that one better.

This is my “go to” toothpaste! It actually whitens, & leaves your breath smelling good. Cons: Not for sensitive teeth!! The reason I'm giving this 4 stars, I've been having to switch back & forth lately using a more sensitive toothpaste.

i like this toothpaste but it left my teeth sensitive. however, it was very effective in whitening. sensodyne has actually proven to be a more effective toothpaste for me because it leaves my teeth white and less sensitive.

This is one of my long time favorite toothpastes. I always feel like my teeth feel squeaky clean and I have also noticed them being a little whiter when I have gone back to using it.