As a smoker I'm always looking for products to fight the yellowing. I found that this toothpaste paired with the whitening strips was able to lighten my teeth by several shades in a matter of a couple of weeks! 10/10 would recommend .

This is the only toothpaste I use. It makes my mouth feel fresh and my teeth are super white. I get compliments on my teeth and my dentist approves as well!

I loved the crest whitening strips, however, this toothpaste did not work as I had expected. I saw very minimal results, which did not include whitening as promised. I was pretty disappointed.

Its a great product that keeps my teeth clean and as white as possible! It meets all of my expectations but I do wish it could make my teeth a little bit whiter

Buy this toothpaste! It tastes good, feels clean, and freshens breath! You can't beat that! Plus it's a bonus that it whitens too. I haven't noticed any crazy whitening changes in my teeth personally, but have seen improvement in my husbands.

I've been using this product for the past 3 years and wouldn't change for nothing. Definitely love how minty it is makes my teeth very white and it never fails me or my smile. I'm more then satisfied with this product.

Im not sure if I believe any toothpaste that says it whitens because ive tried them all. However, I keep buying them hoping its doing something! Overall this toothpaste is effective and does the job!

The toothpaste didn't exactly make my teeth white. It just went down a few shades after a week. I've been using this for four weeks now and there haven't been any changes with my teeth

I absolutely live this product and kind oftoothpaste, it is refreshing leaves my teeth looking very white, highly recommend purchasing and trying this product if you don't already own it!

I have used this product a few times and it works fairly well if you want really white teeth you should try the whitening strips. I feel like it does work well for a toothpaste and cleaned teeth really well.