Great toothpaste. Whitens well, isn't too harsh on sensitive teeth. The flavor isn't too strong. And i buy it all the time. Especially when there's 2 packs on sale. Gotta stock up on toothpaste xD

Currently using this. I don't like the after taste of it. I'm assuming that's the good stuff to whiten my teeth that I don't like tasting. Still works pretty well.

Works beautifully to whiten my teeth. It is effective without it making my teeth hurt, however, it doesn't help my sensitivity so I have to switch back to Colgate Total Whitening Toothpaste from time to time to help with that sensitivity.

I definitely like the flavor and the fresh feeling lasts all day. I get a lot of compliments on my teeth, however, I don't find it to be particularly whitening. I rebuy because both my boyfriend and myself like everything else about it!

My favorite toothpaste to use! Leaves my teeth feeling soft and fresh and over time I noticed a difference in the color of my teeth and that they were in fact for white

Will forever buy this toothpaste. Great whitening and strengthening effects. My teeth always look white. I didn't go to the dentist for three year whoops and had no cavities

I love it , it keeps my breath smelling fresh and my teeth looking white , I'm. Reacted user and will definitely keep buying this brand , I feel it's way better than the other tooth paste

I had read some good reviews on this toothpaste prior to me purchasing it!! I enjoy it and feel that it helps to keep my teeth white while I whiten with strips at home. I recommend this product myself!!!

My favorite toothpaste. It tastes good and isn't too minty. I like using this and keeps my mouth fresh. The whitening aspect could be improved though.

I really like the 3D white toothpaste. It's the only one that make me feel super clean. The taste is pretty strong but I feel extra clean after brushing.