I love this stuff! I drink a lot of coffee and red wine and this keeps my teeth sparkling white! The taste is nice and not too strong. Love how it makes my teeth feel.

This is my favorite toothpaste!!! It works well with removing stains from coffee and soda!! Tastes great and bubbles up when you're scrubbing leaving your teeth pearly white!!!

I bought this product and used it for a year and I never noticed a difference in my teeth getting any Whiter. This is my opinion that the product doesn't work that well. It cost more than the other regular toothpaste but it doesn't work.

I like this product because it work really good in your teeth and it did meet my expectations and I wouldn't improve it. Pros it refreshing and it Whiteness your teeth and I would Rocco it to others it's a good product

I've been using this toothpaste for a very long time and it's now, really, the only toothpaste I use. In conjunction with my electric toothbrush, this toothpaste keeps my teeth insanely white and clean looking.

Best whitening toothpaste you can get. It gets the job done and does not burn when being used. It's cheaper than other options yet still works which is great. I think that other should really use this and get whiter teeth as well.

This toothpaste does make your teeth very white with consistency. The only downside is it is very temporary such as if you drink coffee trust me it'll stain quick and you lose the white.

This toothpaste has a good taste and does a great job at cleaning and whitening my teeth. It is reasonably priced, especially compared to other brands and I would definitely recommend it.

I love this - it really works. I am using twice a day and i can say the difference is visible. I like to drink coffee and i notice this toothpaste is working good and stains are gone. My favorite brand.

Have been buying this toothpaste for a few years now and it has really helped whiten my teeth. Does what it says. Wouldn't change a thing about it. I use it everyday 3x a day and its amazing.