I have been using this product since they have come out with it and I love what it does to my teeth. I have noticed a difference and I continue to use it because of that! Minty fresh and truly whitens.

This toothpaste is amazing , it makes my teeth whiter less than 2 weeks ! it's very minty and i feel like it cleans everything ! i would highly recommend it to others !

Love this toothpaste and it does seem to whiten a substantial amount but I do think it's slightly overpriced . If the cost was lowered slightly then I would use this every day.

I've tried alot of different teeth whitening products over the years and none have ever been more effective or work as fast as these. They're tried and true

I love this product, but haven't been able to notice a drastic difference. i think this product is mostly just keeping them from getting any worse, rather than making them better. Also, it is a little more expensive than I would like.

This is the only toothpaste I use, and it truly helps keep my teeth white. The mint isn't too painfully minty (as some can get?!) and I've trusted it for years! It doesn't cause any sensitivity and is just all around a good buy.

LOVE LOVE LOVE this toothpaste. It does help with making your teeth white and it helps with odor from the breath. I would recommend buying this brand to anyone ! I am certainly satisfied with this toothpaste.

This is the best toothpaste for my family. Besides the normal benefits of toothpaste, the whitening agent far exceeds other brands we've tried, visible after the first use. I don't know what I'd do if they pulled this product from the shelf. LoL

Leave my teeth feeling fresh and clean for HOURS after I brush them for the day. I can actually see my teeth getting whiter each month that I continue to use this toothpaste.

This is the only toothpaste we use in my house for years now. It is so good to not only keep teeth and mouth clean and fresh but also maintain bright white teeth! It really does whiten so well.