This is one of my long time favorite toothpastes. I always feel like my teeth feel squeaky clean and I have also noticed them being a little whiter when I have gone back to using it.

I have tried other products but I keep coming back to this. It leaves my mouth feeling clean and fresh! I also feel like it helps whiten them as well.

I've used this product for years and it helped keep my teeth white through all the coffees! I like switching between this and the Colgate toothpaste to keep things different but I like the mint flavor of this toothpaste better

I'm big in making sure my teeth are white, and I like this toothpaste. It tastes good, and leaves my mouth feeling fresh. Not only that, but it leaves my teeth looking nice and white. One of my tried and true products.

I love this toothpaste because it keeps me cavity-free by protecting my teeth only that brushing my teeth makes me thirsty but it's worth it because it keeps me 0 cavities

I have noticed a difference from switching from Colgate to Crest how much whiter my teeth have gotten. It's easy to use twice a day and there's no need to worry about using whitening strips or pens! I would recommend :)

The only toothpaste that I use now. Feel like it actually makes my teeth look a little better and doesn't leave me with dry mouth afterwards like other toothpastes do. Never going to switch to another toothpaste

It cleans your teeth. When I used this product it didn't whiten my teeth. Which is misleading. I used this product for several months but didn't see my teeth get any whiter.

I like this toothpaste but it doesn't leave my mouth feeling so fresh and clean. I find it works best if I use this a few times a week or my teeth become too sensitive

I've been using this toothpaste for years and love the taste and product. It's kept my teeth from yellowing. Also I think the price is very fair! I will definitely continue purchasing this product in the future.