Yes, toothpaste is toothpaste. However, I do feel like this one specifically brightens my teeth the most and gives me best smelling breath for longer time

I do not think it makes your teeth any whiter after using this for a few months. I do think it keeps your teeth clean which is what toothpaste is meant for.

I've always liked crest, and I think this toothpaste is helpful keeping my teeth looking whiter, however I feel it's a little drying which reduces that clean fresh feeling

This toothpaste is amazing. It took about two days and I started seeing a big difference in my teeth. This product has me stuck on it and I can't buy any other toothpaste now.

Our go-to toothpaste, it's the only one we use. Great value for the price. Using it twice a day every day & I've noticed a difference in the whiteness of my teeth.

It's toothpaste. It tastes fine and gets the job done. I don't notice any actual whitening action, but it does leave my chompers feeling clean and fresh.

Been using this toothpaste for a while now and it has always worked great at keeping my teeth white. Would definately recommend, you'll for sure notice a difference. 

This is the best toothpaste that there is! It leaves my entire mouth feeling clean and my teeth looking whiter. I have used it for a couple of years now, and I know that it has improved my smile overtime

We love this stuff! We end up switching between this and the crest with Colgate over time but feel like it makes a total difference in our smiles without the harsh taste or feeling over time. Great!

i absolutely SWEAR by this toothpaste. It has an amazing taste while still being effective. It's not too overpriced and lasts me a decently long time. I would definitely recommend this product to anyone looking to make a switch!