The only toothpaste I use! I have people ask me all the time if I whiten my teeth. I also appreciate that it's not so abrasive that it hurts my teeth and gums. I'm sensitive to different things, but this isn't one of them thankfully.

Love this toothpaste, really good value for money, lasts you ages and keeps your teeth white with no sensitivity. I use this with an electric toothbrush and use whitening strips once a month

After the first few washes you will start to notice a cleaner and brighter smile! It is a little more expensive than the regular crest toothpaste but this one does work better so its a good option.

This is definitely my favorite toothpaste. It's very minty but not overpowering, it leaves my teeth feeling smooth and clean, and after I used it for a couple weeks I did see a little difference in whiteness.

I like it I'm not to picky when it comes to tooth paste but I only use crest, I just find that it works the best for me and it does a great job at keeping my teeth clean. (:

Hands down best whitening toothpaste (and line of whitening products) that I've tried. My teeth were always naturally more yellow growing up but years of using these products have kept my teeth quite bright and light as an adult.

Love it!! This is always a repeat purchase for me! I've used this particular whitening toothpaste off and on for years. I love the minty taste wich isn't too strong and overbearing and this works so good whitening up my teeth.

This toothpaste is effective in removing stains from your teeth. It has a great taste and it met my expectations. It is affordable gets the job done. I will continue to purchase and I would recommend this.

All in all my favorite toothpaste! I have been using Crest for years, and I am never going back to other brands. I can honestly say that my teeth feel cleaner, gums are healthier, and plaque is virtually nonexistent!

I have been buying it for years whenever I feel like my teeth are a little dull I brush my teeth more than three times a day with this and it makes them look nice in white also my breath smelling amazing