My teeth used to be yellow and only four days of using this toothpaste made my teeth super white I'm very impressed. I highly recommend getting this toothpaste.

This toothpaste is so good! The gradual whitening over time is such a noticeable difference. It's so easy to replace your normal toothpaste with this product and get amazing results.

Love how clean my teeth feel after brushing. Works great and taste is not overwhelming. Wouldn't change anything about this. I brush my teeth 2xs a day with it

I used this 3 years ago and it helps me white my teeths. The only bad thing is that it can make your teeths to be more sensitive during the process, but is worthy.

i like the way my teeth feel after i get done brushing. some whitening toothpastes make my mouth feel dry and still dirty, but it has a very clean and fresh feel after brushing.

This leaves my teeth feeling light without hurting which is hard with a whitening toothpaste anytime a change I end up coming back here because it just works so well I would recommend to anyone

I have always used crest as my toothpaste and wanted to switch over to a whitening toothpaste to make my teeth brighter. I gave this a try and loved it. Within a few weeks of using this toothpaste I could see a difference.

Love this but I have the charcoal one comes out black but as you use it, it turns white and is really minty. I have this one as well and I love the flavor and how fresh it makes your mouth feel. The taste is great.

I love this toothpaste. I use it twice daily, everyday along with crest white strips once a week and it keeps my teeth looking pearly white. It's an amazing toothpaste and I would recommend it to everyone.

This product has helped whiten my smile and make it a lot cleaner and brighter! It has a great flavor and it leaves my breath smelling spectacular. I use this toothpaste all the time!