So I’ve used this toothpaste for years and they just changed their formula and I absolutely hate it. It noticeably tastes and smells bad. Please go back to the lid formula!!

This stuff genuinely works and you can see a tangible difference after 2-3 uses. It does tend to be harsh on people with sensitive teeth, so only use this if you know your teeth can handle it!

Hole for the paste was small causing air bubbles to burst when squeezing out (even gently). Causing the paste to spray past the brush. How annoying, back to Colgate 5%!

Tastes good, pretty good price. I am not sure if the fluoride debate is legit, but outside of that I would totally recommend this product. * Not convinced it made my teeth whiter, but maybe?

A wonderful and fresh relief to your teeth. I saw great change within using it for 4-5 days. It also wasn’t rough or too strong on taste! I highly recommend this product for all ages as well as if you are trying to whiten your teeth.

I don’t know if this toothpaste actually works to whiten my teeth. But it does leave my mouth feeling fresh. I drink coffee everyday so whitening is a constant battle.

My favorite toothpaste. It whitens the teeth, and unlike other whitening toothpastes that taste more like baking soda than mint, this whitening toothpaste does not compromise the minty taste at all. Highly recommend !

I’ve been using this toothpaste for years and I absolutely love it! I receive compliments all the time about how white my teeth are and asking what I use. Best toothpaste out there. I will definitely be purchasing again.

I buy this for my husband and he loves it. I used another for sensitive teeth. He has been using crest for over a year and he prefers it over Colgate.

I think it works great people have noticed my teeth are whiter . I wish it came in a family pack . I love it it’s the only brand I use . Yes it’s effective . I would try it if I was you . I’m satisfied .