Crest has and will be my favorite toothpaste. I've used this since childhood. It keeps my teeth white. I drink coffee and Crest keeps staining away. I like the flavors Crest offers as well. Plus they have a full oral hygiene line.

This is my favorite of the Crest 3D White Whitening toothpastes. The flavor is wonderful and it keeps my teeth bright and white in between whitening with the Crest Whitening Strips! All time favorite of mine!

Our family is a fan of this tooth paste and it's very affordable! The tube is great as well and doesn't get all clogged up. Leaves mouth feeling refreshed

Great whitening toothpaste. The texture is alright as well as the after taste of whitening toothpaste. I would say this toothpaste lives up to whitening expectations. Keeps my teeth clean and white!

I don't think this toothpaste does too much as far as whitening goes, but it does leave me feeling fresh. I like that there is no weird after taste and it doesn't leave a film on your tongue like other toothpastes do.

I like this whitening toothpaste. It doesn't help my teeth a ton as I drink dark colored drinks but I do notice a difference. It tastes nice also which is a plus. I repurchase this.

I don't think this tooth paste whitens as much as I wish it did. It is just like other crest tooth paste but more expensive than others but the whitening does not work. I am a repeat user but I switched to whitening strips instead of the toothpaste.

Its a great product that keeps my teeth clean and as white as possible! It meets all of my expectations but I do wish it could make my teeth a little bit whiter

I don't like the taste of this (any many of Crest's whitening toothpastes), but like that it gives me pretty white teeth without having to mess with whitening strips. I've used it for years and am unlikely to switch.

I think this toothpaste keeps your teeth very white. If me teeth are feeling sensitive, this will bother them after multiple bushes a day. Makes your breath minty fresh and feels so clean!