keeps my mouth feeling clean and fresh immediately after using it. it doesn't burn my tongue or cause my teeth to feel any sensitivity. i definitely see a difference in the color of my teeth after i've been using it for some time!

It does make my teeth feel clean. It tastes good. It does make my teeth white for a few hours but after eating anything it looks like I need to use it again, so not long lasting.

Ive used this for years and it's pretty much the best toothpaste. Although, I wouldn't call it whitening. I've never noticed a difference in the color of my teeth. But it definitely makes your teeth feel clean and takes away the bad breath.

I drink an insane amount of coffee but I've been using this toothpaste for years and it visibly removes stains with each use. It's affordable and crest is a fam fave

Use every other day or else your teeth will get so sensitive! I like to switch between this and my sensodyne so I get help with sensitivity but don't have to give up on white teeth either. Not too pricey either

This product it's absolutely fresh and amazing I would recommend 100%! Only pros I can think of is that it will really help to whiten more .. I am a repeating user of this product .. I would definitely buy again !

There is no other tooth paste that I'll use. Always keeps my mouth feeling fresh and squeaky clean. Closet thing to a dentist cleaning in a bottle. I drink a lot of tea and coffee I have no issues with staining

Started using this after I had braces and had bad staining from them, this toothpaste took care of the stains right away! I love it so much, and it isn't too minty or strong to use on a daily basis!

it will work and you will notice instant results but it can leave your teeth feeling a little sensitive so i would watch what i eat after, wouldn't wanna eat something with a lot of lemon juice afterwards for example

This is my absolute favorite toothpaste. It has a great flavor, and really helps to whiten teeth. It makes my breath so fresh, I don't bother with any other brands of toothpaste