This toothpaste has a decent taste, but doesn't make me feel as fresh as some of the others that I've used. I noticed a tiny difference in whiteness, but not very much.

I've been using this toothpaste for years and I absolutely love it! I receive compliments all the time about how white my teeth are and asking what I use. Best toothpaste out there. I will definitely be purchasing again.

Leaves my smile looking amazing throughout the day. The only thing is I love juice so when I drink orange juice just taste a little weird but overall I love this

I use this pretty regularly, and it does the trick! Keeps my teeth feeling and looking their best. I wish it had a little more whitening effect, but I plan to keep it in my oral care routine and would recommend to others.

I absolutely love this toothpaste! You can see the change in your teeth after one use! It's so refreshing and give a nice smell to the mouth! I would not be using anything else but this! If you wanna see a change i recommend this toothpaste!

I've definitely noticed a difference in my teeth and how much whiter they've become over time. I've been using this toothpaste for a while every day. I like the taste and it keeps my mouth feeling and tasting fresh. I would recommend to others!

I like this product! I don't really notice that my teeth are that much whiter after I use this toothpaste, but it leaves my mouth feeling fresh and clean. I like that the tube lasts, and I would recommend to others!

Been using this toothpaste for a while now and it has always worked great at keeping my teeth white. Would definately recommend, you'll for sure notice a difference. 

My favorite toothpaste. I do feel it has brightened my teeth. I have used this toothpaste for about 8 years now and have not purchased any others since

Love the flavor and overall job this tooth paste does. It was my favorite for years. But I never noticed much of a difference in the coloration of my teeth.