I love it It makes my smile brighter and I’ve been using it for 5 years and I haven’t changed ever since then but I recommend this to alot of you guys

This toothpaste always leaves my mouth fresh. I always have it in my rotation of toothpastes and love every minute of it. It is one of the more effective whiteners and gentle with your gums. Highly recommend.

The only toothpaste I use. As a daily coffee drinker I’m so conscious of staining my teeth, and I found that this not only prevents it but has it sparkling.

Love the taste, really cleans your teeth and whitens at the same time. You may not notice your teeth getting whiter at first but you definitely notice it once you have been using it for a couple of weeks

Mh husband and I have tried many whitening toothpastes over the years and keep coming back to this. Fresh flavor, and can really see whitening effects. On top of that my teeth actually feel clean after I use. Will keep coming back!

One of the best toothpastes I’ve found. Fresh breath and whiter teeth! I’ve been using this for a few years now, and haven’t found a paste I like better.

Been using this for years! I gave this item a four star rating because I don’t think it helps whiten my teeth any more but I love every other aspect about it! The flavor is not overpowering and it keeps me fresh!

This toothpaste is amazing and does not irritate my gums that are super sensitive. It truly does leave me with noticeable white teeth every time I use it!

The only toothpaste I’ll ever use I think until I die. Over exceeds my expectations in a toothpaste. Smooth feel, and actually whitens! Thank you toothpaste gods for doing what you do best with this product.

The only toothpaste I will use. It tastes good and always leaves my mouth feeling squeaky clean! As for the whitening aspect, I’m not sure if it helps or not but I still continue to buy it again every time.