It makes your mouth feel very clean and minty, however I don't believe it whitens that great. It's an overall good toothpaste, but the whitening power isn't what I had hoped for from watching the commercials!

Just a great like always , I am aggressive coffee drinker , and of course my smile wasn't white like I want ! But , after I start using this pate BOOM everything back to normal

I really see a difference in the whiteness of my teeth with this toothpaste but after an extended amount of told of using it my teeth become unbearably sensitive!

I like that the mint flavor isn't to over powering. Always leaves me with fresh breath. Also I have noticed my teeth stay white when I use this toothpaste

I love this toothpaste. I don't usually switch toothpastes very often and I'm glad I tried this one! The mint is perfectly fresh and I think it definitely makes my teeth look whiter!

Love this toothpaste for the whitening aspect, the after taste it leaves in my mouth is the reason for 4 stars. It leaves my mouth feeling dry and with a bad taste. The whitening agent does work well on my teeth otherwise!

This toothpaste made my teeth so white! In about a week I could see a significant difference in the color of my teeth and I got so many compliments. I also love the taste of it. It leaves my breath so fresh

It's fine for toothpaste. It tastes good and feels clean. I didn't notice much difference in the whiteness of my teeth even after using it for awhile though so not sure I'd pay the extra money for it

This is a great, although very typical, toothpaste. There is nothing special about it, but it works as designed. It also has a nice flavor. I prefer to use toothpastes with natural ingredients, but this one gets the job done.

It gets the job done. I don't know about whitening as I have not seen a difference in that perspective. But it's an effective toothpaste when it comes to everything else. I've been using it for years and will continue to do so.