I can say within a week I noticed my teeth getting whiter. I drink coffee in the morning so that's not good for my teeth. But this toothpaste will turn ur teeth whiter.

I love this toothpaste so much. It has a nice minty flavor not to spicy like other toothpaste. It really makes your teeth whiter and makes your teeth, mouth, tongue feel really clean. The price is good. Overall the product is amazing

Used this for years and swear by it. It's a clean, good feeling after you use it and you honestly can see results immediately after usage. The price point is a little expensive compared to other brands but it's well worth it.

Unfortunately this was not one of my favorites. The taste was awful and I did not feel like my mouth was very clean afterwards. It seemed to leave a thick residue I did not repurchase this product 

I love this toothpaste. I use it twice daily, everyday along with crest white strips once a week and it keeps my teeth looking pearly white. It's an amazing toothpaste and I would recommend it to everyone.

This has been my go-to toothpaste for a few years. It keeps my mouth minty fresh and feeling clean even after eating breakfast. My teeth aren't SUPER white but for as much as I forget to brush they are pretty decent!

This is the only toothpaste I will use! Compared to all other brands/products, my teeth feel most clean after using this product! I even love the flavor. I have not noticed my teeth getting any whiter over time, but I have used it for years.

This toothpaste is great! I like the scent and the way it taste. It could be a little strong. It's affordable and I would definitely buy it again. The only think I don't like about it is how strong it is.

I love this toothpaste and I has a good taste. Our use this daily and I love that it has the whitening in the product. It last for a good amount of time as well. I will purchase this again.

This is my go to toothpaste. I don't think I've used anything different in the past 5 years. It smells great, whitens your teeth and makes you feel clean.