It seems more like a regular toothpaste to me. I never noticed any actual whitening of my teeth while using this product, but it is nice to brush with.

I’m not sure if this makes a significant difference in whitening. It’s definitely refreshing and gets the job done as toothpaste but I have noticed a huge difference.

My secret for super white teeth without sensitivity. I tried sensitive whitening toothpaste and it didn’t work. This works and does t leave my gums or teeth aching or sensitive.

This is one of my favorite toothpaste I also like the Burts bees toothpaste they’re not that expensive and you can also see that it is Whitening your teeth

I love this toothpaste! It really does work to whiten the teeth and leaves you with fresh breath. It’s my go to product! Kids also love it. I would definitely recommend to others! This and 3D white brilliance are my top picks for oral care..

Really helps to keep my teeth in check. Feels like I’m whitening my teeth without having to sit around and let a UV light or plastic strips do it’s job

Amazing flavor and does just the job as leaving your teeth feeling clean. I use it twice daily. However I have not seen any differences in whitening my teeth

This toothpaste is great! I like the fresh taste and the feeling I have after using Crest. We now have Crest in all our bathrooms, and also pack it in our to-go bags!

One of my most favorite toothpastes ever! Love how mild flavored it is. Keeps my teeth white and clean! I use it for few years now! I find it to be effective and priced well! Overall I am satisfied and will be purchasing it in the future

I use this just about every morning going on 3 years now and the minty smell lasts longer than any other toothpaste brands I have tried. I have also seen a major improvement on the whiteness of my teeth!