Love this toothpaste! People are always asking me how I got my teeth so white and this is the only thing I use. The flavor is also not too strong and doesn't burn like some toothpastes I've tried.

I've been using this product for about a year now! The radiant minty taste leave your moth feeling clean. I noticed a difference within a week of using this product! Love the fact that my daily toothpaste helps keep my teeth nice and white!

This toothpaste has a nice taste to it unlike many other toothpastes. It feels very nice and has a nice sky blue color. It doesn't do THAT much whitening for me in my opinion but I think t is a slow and steady whitening.

My go-to toothpaste. You can really tell a difference when using this product. Giving 4 stars for this particular flavor. My favorite flavor that I prefer over this one is the Arctic Fresh one. Gives that cooling effect.

One of my basic toothpastes....I like the texture, flavor and leaves my mouth feeling generally clean. I alternate with another brand that's more geared towards whitening but this is a good staple to use on a regular basis

Use this toothpaste everyday. It's my secret to getting a beautiful white shiny smile! I get asked a lot about how I get my teeth so white and this is the answer!!

I've been using this for a long time now and it really works this is my only whitening toothpaste I would use it's really meant it so I like it and it's with the money if my teeth are happy I'm happy trust me I love it

Good basic toothpaste. Good price point and an affordable option. Really like the whitening aspect of it. The flavour is great as well, as it makes your mouth and teeth feel very clean. Highly recommend!

My partner actually introduced me to this product I was On the defense on this product. But now that I have tried it for a few years now I can see the difference especially With the color of my teeth I see a difference.

HANDS DOWN the best tooth paste I've used. I do not use anything else but this. I've seen such a difference in my teeth. Can't wait to try the mouthwash and crest strips from this brand. You haven't tried this you need to!!