I like this product. I don't think toothpaste alone does a lot to whiten teeth. But I think the brand is consistent and feel it's one of the best brands for overall healthy teeth. Inexpensive and will always recommend this one.

This is my families go to toothpaste brand. We love the mint flavor. Not too strong but just enough to give you the nice clean feeling. Works great. Keeps our teeth nice and white. Will continue to use this brand. 

Been using this toothpaste for years. I love how it feels on my teeth. I have sensitive teeth so this product isn't too harsh, you know how some toothpaste burn or have a strong mint feeling not this one!

I like how fresh it taste and I feel like I've seen a improvement on the whiteness of my teeth. This is the only tooth paste that I have been using lately because of how fresh it leaves my mouth feeling

I love this product. It is rare to find one without a gross after taste. I use it about twice a day. I do not think it whitens much it is just a very fresh taste. I regularly buy this toothpaste and am satisfied with the product

This tooth paste leaves your mouth fresh and clean as well as your teeth bright and clean whiter then snow I loved this toothpaste wasent as dying as other teeth whitening toothpaste the scent and taste was not to overwhelming

this toothpaste is great! by far my favorite, my teeth look really white after weeks of using it! it met my expectations for sure! I would recommend it to anyone who is looking for a different toothpaste!

This was fine. It is quite foamy and has a subtle mint taste. It did meet the expectations I have for toothpaste, although i did not really notice a whitening effect myself. I would buy it if it were cheap.

I've been using this toothpaste for quite awhile now and I don't really see any major difference in the appearance of my teeth. They still seem the same color as when I started. At least it's preventing my teeth from getting any yellower.

I love the flavor of this paste and also how clean my teeth feel afterwards. I have swapped before and immediately switched back. All time favorite toothpaste!