This is my favorite whitening brand of toothpaste. I see a difference in my smile within a week of consistently using this paste and the flavor profile is perfect! Not too harsh and doesn't leave an overpowering aftertaste.

this product has definitely whitened my teeth after daily use for months. I didn't really notice a difference until after a full tube. The taste is nice and minty. Definitely my toothpaste of choice!

I only use this toothpaste. It meets my expectations for a fresh toothpaste. It is a little pricey compared to others - however it does have whitening benefits to it. I recommend to everyone.

Great at whitening and brightening the teeth. Leaves breath feeling clean and fresh. Flavor is a great smell is fantastic. Foams up very well a little bit goes a long way and the price is very fair. Would buy again.

I am a huge coffee and red wine drinker. It helps keep the stains at bay and remove some other ones in conjunction with whitening strips. It makes my teeth sensitive so I switch between two toothpastes.

After using this toothpaste for a few years, I have noticed that it does a good job at making sure my teeth stay white considering I love my coffee and tea. This product doesn't irritate my mouth or overpower with the minty scent.

I really like crest 3D white products, I like the mouthwash and toothpaste. I can notice a difference, I have a bright white heathy smile. Get your teeth cleaned and keep flossing and brushing and use your mouthwash too.

I've been using this tooth paste for many years. I like the taste and I do think it keeps my teeth bright. I'm sure there are better, expensive toothpastes out there, but for the price of this you can't beat it!

I have been using this toothpaste for YEARS! I would suggest that if you are really trying to whiten your smile use the corresponding Crest whitening products! This is the only toothpaste I buy and I would never give it up.

In just a few days I can tell a big difference! Unlike other brands they're really misleading when they say whitening because I can never tell a difference but this one isn't like that!