Whitening toothpastes almost always seem to be a gimmick this one however ACTUALLY gave me a visible difference in the whiteness of my teeth in a very short amount of time. It's affordable and I will be repurchasing as often as needed.

This is one of my favorite affordable toothpastes’. I feel like it’s effective after the first use. You can notice better results after repeated uses. I am a repeat user. I would recommend!

This is one of my go to tooth pastes since high school! I love the taste and my teeth always feel very clean afterward, this definitely gives you a nice gradual lighten to your teeth. I mainly love how fresh my gums feel after this product!

I don't know if I can tell a difference in the whiteness of my teeth, but I can tell that they feel much cleaner and my breath smells better when using this product.

As far as toothpastes go I really enjoy this one. It keeps my mouth feeling Monty and keeps my teeth white. I feel compared to other toothpaste this one does what is says it will. I also buy this brand of toothpaste.

Great minty feel and helps me get rid of any discoloring due to coffee drinking . I find it super effective at keeping my teeth healthy , and white and my breath fresh

amazing, it makes my teeth kinda white. Not really any pros or cons. I guess a pro is that is brushed my teeth. Idk how to improve it. I use it every day what kinda question is that. I recommend to others for sure!

I like it. Don’t love it. Doesn’t really whiten or maybe I’m just not seeing results cuz it’s so gradual? Makes my teeth feel clean unlike some toothpastes.

After an at home whitening treatment I use this as my daily twice a day. It helps me mitigate potential stains from coffee or teas (and i have about 2 cups a day). My teeth remain very white and dont suffer from any sensitivity.

I Think this is the best whitening toothpaste on the market - for the price. I love to use it and I can tell difference usually within a couple of days.