I do not have much of an opinion of toothpastes, but as far as I can tell, this one is pretty good! Can't say that I notice much of a whitening effect. The flavor is not too bad either. Leaves a slight residue after rinsing.

My go to toothpaste for an affordable whitening option. The other flavors are good as well but the radiant mint is the best. Will continue to purchase over and over!

I do not know if this toothpaste noticeably whitened my teeth, but it definitely makes my teeth feel very clean and fresh after brushing which is an A in my book!

You want a sparkling smile and fresh breath all day long, even when you drink 4 cups of black coffee and eat garlic and onions in most meals? This is how you get it.

Enjoy using this everyday. Keeps my teeth clean without sensitizing teeth or gums. After a professional cleaning, the feeling of clean is extended by using this toothpaste. I have purchased repeatedly.

This is my go-to toothpaste. I use it daily and will continue to purchase it in the future. The price is comparable and effective for whitening my teeth from those daily things that stain (coffee, wine, etc).

this is my favorite toothpaste. ive been using it for 3 years now and swear by it! my teeth are so white even though i should have years of stains on there. best whitening toothpaste that i have come across!

I like this toothpaste a lot. I think it keeps teeth looking whiter longer. I drink a lot of coffee so I try to keep up with whitening my teeth in an easy way. I use crests whitening products a lot. I would definitely buy again.

I like this toothpaste because it leaves my mouth feeling refreshed. I also feel like this makes my teeth whitening process work effectively. I always find myself going back to this brand and would recommend it.

This toothpaste taste good and it really does whiten! I would recommend to everyone. My whole family uses it and loves it. I think that it is doing what it says it should be doing and I would buy it again