this is my holy grail toothpaste. i love this so much that i refuse to buy any other brand. i brush three times a day and use the whitening mouth wash afterwards

Great tasting. Really does make my mouth feel clean. Have not noticed my teeth get whiter but they also have not gotten any stains so maybe it does work. I recommend this product but there might be something better.

Love this toothpaste! People are always asking me how I got my teeth so white and this is the only thing I use. The flavor is also not too strong and doesn't burn like some toothpastes I've tried.

It's been the only toothpaste I've used for so long I just really love it. Doesn't burn my tongue off while I'm brushing my teeth and it keeps them white!

Amazing for your teeth. Leaving them White! I use this every day before I go to sleep and I'm the mornings. Affordable in store and you can see jock results within a week. I'm very picky with toothpaste and this one didn't disappoint me.

You can literally see that your teeth look whiter and brighter after using this product for a week. It's so great to use as a maintenance toothpaste after whitening your teeth!

Great toothpaste! Refreshing taste! Cleans teeth well and keeps them looking healthy. My gums are noticeably healthier and aren't irritated! The only toothpaste I will use!

really like this BUT be very careful with the placement because if you let it go on your gums it can REALLY hurt!! just a warning. but other than that my teeth are so white with this

In my house we call this “the good stuff”. We've both been using this for a long time and we definitely notice when we use another brand. The flavor is a good minty one, and my mouth truly feels refreshed after using it. 10/10 recommend.

I really like this toothpaste and I really enjoy the minty flavor. This is the only toothpaste i buy and I will continue to purchase it. I definitely see a slight difference in the color of my teeth also.