This stuff is spot on. Great flavor and consistency. I almost didn't buy it because we sell commercial bbq equipment and do bbq catering. I thought my hubby would rip it apart. Nope - we all agree it's good stuff!

This is one of the better dips I've had from these warehouse stores. It's very flavorful with little bits of meat throughout. You get the sweet but when that little heat kicks in along with the tangy, it's a treat. We've had it on pita chips, quesadillas, burgers, and with some beef BBQ. Each meal so good on it's own but this brisket dip just adds that tasty zing. Not too smoky (I don't mind a hint) but all the flavors make up for it.

We had tried a similar dip and when we saw this we got it. Awesome!!! Great taste. Much better than the other dip we had tried. Perfect on so many crackers. A meal in itself. BUT when we went to buy more we were told it's a “SEASONAL” item and it wouldn't be back until next year. 😡 WHY?? I would serve this all year at gatherings. Please add this to permanent merchandise.

I had high hopes for this but they were not fulfilled. I’m not sure what I was expecting but this definitely wasn’t it. Not the worst ever but not great. Tasted more like cream cheese than anything else. I really can’t compare it to anything but I absolutely wouldn’t buy it again.

I got this dip because I'm a big BBQ brisket fan. I'm less of a cream cheese fan, and this dip is a cream cheese base, but I figured it was still worth a shot. It's a good dip. I like the BBQ flavor in here. To be clear, cause other reviewers don't get it - there is no brisket in here. The description says that this dip has a BBQ brisket smoky flavor, which it clearly has. For this dip being mostly cream cheese, it's pretty tasty. Great for a quick snack during the workday with a few crackers or while watching the NFL playoffs with family/friends.

I'm generally not a fan of prepared dips, but smoky brisket just couldn't be passed up and I'm so thankful we purchased it. This dip is full of flavor with a creamy, smoky base, tasty brisket and just a bit of a kick. We are so addicted to this and hope it's a regular product in the stores. I HIGHLY recommend it!

I tried this as I was putting everything away after shopping. tasted great, a little sweet, with a kick of spice, but not over powering. My youngest daughter enjoyed it, and she's not a fan of BBQ anything. I sent a picture to my daughter and son-in-law and told them to look for it. It was so good as a dip, I ate it by itself, for lunch the next day. Will definitely purchase again.

This flavor was good but the smoky flavor was a little too overpowering. This spices and brisket were delicious! Add a little more sweet and less smoke and it would be perfect! Would be great as a topping for a beef slider with a little sweet bbq sauce

Blech. Tastes like velveeta with a very tiny bit of smoke flavor. And there is nothing wrong with my tastebuds. Maybe quality control is bad and most reviewers got something better than what i got because i cant imagine so many people would like this crud. Even my husband took 1 bite and, said "yuck," and didnt touch it again.

They were giving away samples of this at the store and I rarely buy what I sample, but this was delicious and I decided to spend the 8 or $9 on it, I don't remember exactly how much it cost, but it was really good at the store. However, when I got home and tried it later on that day it wasn't near as good. I have tried it a couple of times since and I'm not a fan. Very disappointing.