Carm: Thank you for purchasing the Samsung TU7000 4K Smart TV and for your review. There are several image settings you can adjust to your liking such as Picture Mode and Expert Settings. Choose a Picture Mode by going to Settings > Picture > Picture Mode and choose from Dynamic, Standard, Natural, Movie, or Filmmaker Mode. You can further adjust your sharpness, brightness, contrast, color, and more by going to Settings > Picture > Expert Settings For further information regarding Image Settings, please see this article: https://www.samsung.com/us/support/answer/ANS00079295/ Should you need further assistance with settings, features, or functions, please contact Samsung Customer Support. 1-800-SAMSUNG (8AM -12AM EST, 7 days a week) On the Samsung website and click on the SUPPORT link in the upper right corner for: 1) Contact Us Options (LiveChat, Remote Support, Facebook, Twitter) 2) Product Support 3) Manuals and Downloads 4) Warranty Info 5) Product Registration: Registering your product gives you access to easy warranty support, convenient opt-in to special promos and offers, faster troubleshooting and service, and quick notification of system updates 6) Samsung Community: A great resource for getting help from Samsung moderators and customers and more 7) …and more product, repair, order, and care options ~ Samsung Solutions

Hi Kiayyy, We appreciate you sharing your experience with the TU7000 TV. Your feedback regarding image quality is important to us and will be shared with our internal teams. Please try adjusting these image settings to improve your picture. First, let's ensure your firmware is up to date. Please go to Settings> Support > Software Update. You can easily update your firmware from here. Next, go to Home > Settings > Picture > Picture Mode and select the mode that best fits your usage: 1) Standard: Default mode suitable for general viewing environments. 2) Natural: Reduces eye strain for a comfortable viewing experience. 3) Movie: Suitable for watching TV or movies in a dark room. 4) Dynamic: Makes the picture brighter and clearer in bright viewing environments. 5) Filmmaker Mode: You can watch the source content (e.g., movie) as it is. If the image is defined as Filmmaker Mode, it will automatically switch to Filmmaker Mode while watching. You can also go to Settings > Picture > Expert Settings > to manually fine-tune your image. If you need more help, Samsung is here for you. Call us at 1-800-SAMSUNG, 8 AM - 12 AM EST, seven days a week. Or visit us on the Samsung website and click on the ‘Support’ link for: 1) LiveChat with an agent 2) Manuals, Software, & Warranty Info ~ Samsung Advisor