Nice mild taste, I some times get heartburn with coffee, not this brand. I would give 5 stars for coffee alone, only 3 because Sams doesn't ship it properly, no bubble wrap, repeated breakage on orders!

I always drank brewed coffee and never cared for instant. This is the exception. It has such rich flavor I now prefer it to brewed. It’s usually expensive but it’s much cheaper at Sam’s. I got even a better deal this time. You just have to try this if you like rich roast coffee.

A very good tasting coffee, I love it.

Good good coffee perfect when you are in hurry times

Bitter coffee, not very tasty.

Instant coffee is really instant!

Availability of the items and prices is on top satisfaction.

This is my all time favorite coffee! Great price too.

Not as good as fresh-brewed, of course, but good for an easy caffeine wake-me-up in the morning.

Rich dark flavor great when you need just one more cup and the pot is empty.