Why would you possibly change a great product. Did you hire the team in Atlanta that came up with "New Coke"?

This lotion I's really really good when you have dry skin all it takes is a little bit and it works miracle's

I HAVE TERRIBLY DRY SKIN IN THE WINTER DUE TO THE HEATED AIR AND COLD. I HAVE BEEN USING LUBRIDERM FOR YEARS. OUTSTANDING

this lotion is think and goes on smooth, keeps moisture locked in for a long time. you can really tell it's working.

Lubriderm is one of the few lotions that I can use. It is non-greasy and very mild, but does a really nice job on my 70 yr old skin.

Keeps hands moisturized and I love that there is no fragrance. Since fragrance in some lotions gives me headaches.

I love this Lubriderm spf lotion. It helps protect my skin throughout the day while it keeps it soft and clean feeling without being sticky.

[This review was collected as part of a promotion.] Love this lotion, has been great with my dry skin coming back from vacation.

[This review was collected as part of a promotion.] I like the scent and it isnt oily. However it also isnt as creamy or moisturizing as id prefer.

Please go back back to the old fragrance fee with out Shea butter. It affects my sinuses and asthma.