Great! We're running a test run of the shaped perforations. They're designed for better dispensing, so we're glad you're noticing how well they tear. We'll share your feedback.

We’re very sorry you’re unhappy with your purchase. We do extensive research and consumer testing to create features that we think you will love. However, we know that preferences can vary from person to person, so we really appreciate your taking the time to reach out and share your feedback on our smooth tear with us because we do value it. If you prefer our straight tear, may we suggest giving Charmin Ultra Strong or Charmin Ultra Gentle a go? They are both wonderful options and still roll out in the regular perforation you're used to. You're also welcome to give us a call if you'd like to share more about your experience with our smooth tear or have further questions or concerns. Just reach out to us M-F 9AM-6PM EST at 1-800-777-1410