Soft to the touch ... I will say it again: SOFT to the touch. And that is definitely important especially for the ladies. MEN buy this if you are a bachelor - don't let your girlfriend, mom, sister etc suffer with cheap toilet paper ... and YOU!

What happened? I have been using this forever and go out of my way to make sure that I get this. The last purchase I couldn't figure out what happened except that it is thinner and smaller. It's corporate greed. Sad day for your followers.

[This review was collected as part of a promotion.] I received a package of 4-roll Charmin Ultra Soft from the company and I have to say it's probably the best toilet paper I've ever used. A certain replacement in our house.

[This review was collected as part of a promotion.] The Charmin Ultra Soft does the handiwork. It's not so soft, you have to use more like some brands. You don't need as much and it's convenient for the tush.

[This review was collected as part of a promotion.] We love this stuff ! Thick and soft. You would think it would run out quickly but ot lasts and lasts ! Well worth the extra it may cost.

[This review was collected as part of a promotion.] One if my favorite things about Charmin is the texture. Its so soft it could almost be a blanket... But smaller.

Well it is toilet paper, but compared with the earlier versions of the product it's terrible. The narrow format looks cheap and low-end and I hate that I cannot get a plain version with no flowers.

[This review was collected as part of a promotion.] This product made me a little spoiled. It was so soft and didn't hurt the butt when wiping. When going to the regular Charmin, it felt like sandpaper. Will now have to buy the soft.

[This review was collected as part of a promotion.] I love how soft this toilet paper is! It doesn't fall apart like other cheap toilet paper does. Charmin is the only toilet paper I buy.

Charmin is a staple in our household ( and we have a large family:) we keep it stocked in all of the bathrooms. Here Rigby does not look amused that Maizie is running off with a roll :) Charmin Ultra Soft Toilet Paper