[This review was collected as part of a promotion.] We recently switched to Charmin Ultra Soft for a campaign and the family likes it. There isn't any toilet paper we always use but there are plenty we always avoid. Usually we bounce between a few brands depending what is on sale. Charmin Ultra Soft has won a preferred status now. When asking my family what they think, the two biggest answers were soft and durable. Be honest, durable matters more than almost anything else, except softness. No one wants their toilet paper to tear while using it and no one want is to feel like they are tearing their skin when using it either. The first thing I noticed was the lack of toilet paper 'dust' when opening the pack and taking out each roll. A frequent brand of ours has this and every roll has this fine layer of tiny particles that swirl into the air when you open it and I hate that. Lastly, the design may seem frivolous but its actually kind of nice. Its one of those small details you notice and think, huh, nice touch! You'll need a square or two more compared to the less is more brand but its worth it, really. It is softer and nicer, and almost feels like a cloth material. It leaves you clean and happy, what more can you ask for?

[This review was collected as part of a promotion.] This is a thick and quilted style toilet paper, easy to start the roll. Not so big that it doesn't fit in your standard dispenser, which is great, but there is almost no wiggle room. No plys that come apart when you start the roll or halfway through like some brands.

[This review was collected as part of a promotion.] So I got my Charmin Ultra Soft and have to say I am SOLD ! The softness and the stregth were just what I need. Most other brands are soft but did not have the super strength that Charmin Ultra gives. The rolls were big and I have to say it did not run out quite as often as my lending brand. Charmin Ultra is my new choice based on the softness and strength I am Sold!

[This review was collected as part of a promotion.] I received my Charmin Ultra Soft samples from Proctor and Gamble last week and have used this product exclusively. I was doubtful the mega roll would actually allow me to use four times less product but I can attest that the claim is accurate.I also can support the claim this bathroom tissue is ultra soft. I was pleasantly surprised by not only the softness but also how absorbent this tissue was.I have told several of my friends about how impressed I was with this product.I have found an amazing new product that will be a new fixture in both my powder rooms.

[This review was collected as part of a promotion.] I love this toilet paper! It's absorbent and strong while remaining very soft. It's also very reasonably priced. I think it's an awesome value for the money and this is a toilet paper I will continue to use in the future.

[This review was collected as part of a promotion.] I received my sample of Charmin Ultra Soft bath tissue, I was so excited. I love Charmin because it is ultra soft,heavy duty, and it is a great value. I have tried several different brands and they do not hold a candle to Charmin. I will always use Charmin Bath Tissue!!

[This review was collected as part of a promotion.] Charmin Ultra Soft lives up to its promises. It is the softest bath tissue I've ever used and you really do use less of it. The price needs to be a little more competitive with other super soft brands if I am ever going to change for good, though.

[This review was collected as part of a promotion.] So Charmin was nice enough to let me try out the Charmin Ultra soft MEGA roll. And my first impression was a great one. I decided to compare it to the "bargain" brand I was using. Not only can you see the huge difference in size, you can see and feel the difference in quality before even using it! After I used it I wondered how have I been using something so rough and poorly made? Charmin is soft but not linty. It's the right thickness and you don't have to use as much as the other brands. Definitely making the switch. Thanks!

[This review was collected as part of a promotion.] First off, love the feel of the paper. It's very soft and little goes a long way. But more importantly the packaging explicitly states that it is septic safe which is very important for us. I won't buy paper without it stating that it's septic safe

Charmin Ultra Soft has been our choice for over 20 years- Obviously we continued to BUY your exceptional product- Now you are trying to SELL us an inferior product- smaller rolls-fine- , decreased width-o.k.- , but now you changed the paper or went with a cheaper quality - that's not fine and not o.k.! You didn't get where you are- by being NOT the best ! What are you thinking$$ Bad decision !