[This review was collected as part of a promotion.] The title Long-Lasting Softness can be taken in more than one way. First of all the roll outlasts those of other brands by leaps and bounds. I am not changing toilet paper rolls nearly as often. The texture is so soft and gentle that you feel clean and comfortable after using. There is non of the scratchiness found in some other. The paper is strong along with being gentle, no breath troughs with Charmin Ultra Soft. It will be my go-to brand from now on.

We have been purchasing the Ultra Soft Charmin (blue package) for years and are noticing a big difference in the width recently. I pulled out a roll yesterday that must have slipped thru your Inspection Department that was a joke. It is quire a bit difference in width by inches. Why are you charging customers more and giving us less? I have photos to share to prove your shortage on your rolls. This is not acceptable!

[This review was collected as part of a promotion.] It is actually the softest tissue paper you will use. When my daughter has a runny nose and I tell her to get a tissue from the tissue box, she comes running with Charmin toilet paper instead lol. I asked her why doesn't she grab a puffs and she said because the toilet paper is softer. I will admit that charmin is actually much stringer than the leading brand of tissue. All in all, it's soft to the touch, doesn't break apart easily and the best part....you actually need to use less than what you think. I catch myself doing the usual wrap around my hand and come to find out, I've used entirely too much!

[This review was collected as part of a promotion.] I've used all kinds of tissue because I'm an avid couponer. One thing I've learned is that Charmin consistently have the best toilet tissue. Doesn't leave anything behind, strong and soft, just what I want!

[This review was collected as part of a promotion.] We at my house are fans of Charmin. Charmin is most of the time the only toilet paper we use. Sometimes, we would also switch for a little bit to another brand, but Charmin is the most loved one at my house. And Charmin soft is even nicer than regular Charmin. It is soft without tearing, thin without breaking through, and lasts very long. It is up to value and save us in long term.

[This review was collected as part of a promotion.] When it says it's a mega roll, that is exactly what it is! It barely fits in the roll holder but the toilet paper is super soft! First time I used it I grabbed too much thinking I was going to use it all but I didnt. Next time I'll know better. Overall it is a very good product!!!

[This review was collected as part of a promotion.] Best toilet paper on the market. It really is super soft and you need to use less. It is a godsend for my sister on bad days when she suffers with irritable bowl syndrom and a necessity for my brother in law, he battles ulcerative colitis and irritable bowl syndrom.

[This review was collected as part of a promotion.] I really like charmin ultra soft. The name says it all ultra soft. It doesn't fall apart when you use it unlike cottonelle and you don't have to use a lot of the roll unlike Scott. My kids like charmin ultra soft too. I like that its not hard on my septic tank. The only thing is that you have to wait a week before it will fit on your toilet paper holder on your wall. It also is a good product to help to potty train with kids.

[This review was collected as part of a promotion.] I received a sample of Charmin Ultra Soft from them to try. I really liked this product very much. It was soft, and absorbent, yet strong. I like the pattern, also. I would definitely purchase this product the next time I buy toilet paper.

[This review was collected as part of a promotion.] This is the best toilet paper I have ever used. It is so soft and fluffy, its like a cloud for your bottom. It feels silky and smooth, makes you feel like a rock star that can afford the very best. I was amazed at how thick it really was and how strong. Some toilet papers don't hold up very well but this is the champion of champions. The roll seems to last forever or it could be that I'm not using as much since it is extremely thick and soft so you don't feel the need to use as much. All around this toilet paper is everything you want in toilet paper and at a price everyone can afford.