[This review was collected as part of a promotion.] This is such a great product. We have been using Downy Fabric softener for years and it is so great for clothes. Leaves the most lovely scent on your clothing which lasts for days and really makes your clothing super soft. The April Fresh scent is so comforting. It's a wonder product and would highly recommend it to a friend.

I have used Downy for over 50 years, but that might end now because this new Ultra Concentrated is horrible! Trying to pour this latest product is like pouring polyjuice potion for smurfs. Even after shaking the bottle it still has huge globs that block the pour spout, then the Downy breaks through the blockage resulting in a sudden spurt making a mess and wasting product. If this is my only choice of Downy at Sam's, then for the first time in my life, I will be looking for something new.

[This review was collected as part of a promotion.] I have no idea why, but I've never used fabric enhancer before. I've used conventional dryer sheets, natural wet dryer sheets, and wool dryer balls. I was incredibly pleased with Downy April Fresh Liquid Fabric Enhancer - I gave it my first go-around with my sheets, and now I'm never going back. They smelled so good and were so soft that I immediately just wanted to lie on them. There was ZERO static. The softness and scent lasted until the next washing. I've done about ten loads of laundry with this product and I have really noticed a difference in the softness and lack of static cling. I'll have to give it a longer trial run to see if it helps maintain color - that would be a huge bonus. The only complaint I have is that the instructions said to shake the product before use. I did, and when I opened the lid to pour into the cup and dispenser, there was quite a bit of spillage.

[This review was collected as part of a promotion.] The first thing I noticed was the April Fresh scent coming from the box, when it arrived. My daughter loves fabric softener and this was no exception. The scent is light and lovely, but not overpowering. The liquid is a great consistency and makes my laundry smell fresh and clean for days after they've been washed. I love not having to worry about undergarments clinging onto everything since it prevents static. My laundry was fluffy and soft!

[This review was collected as part of a promotion.] I love how Downey softened my close but the smell was way to over powering, If they would just tone down the fragrance it will be a fabulous product. I know a lot of people who can not take strong smells. Overall I would recommend this to my friends and family.

[This review was collected as part of a promotion.] Sometimes tried and true is just simply better than anything that comes after it. This is most certainly the case with Downy, especially the April Fresh scent. I have been a loyal customer for literally decades now. A little goes a long way, maybe because they have perfected this fabric softener, and that only comes with time. This specific scent honestly lasts for months. I can be at work, scratch my arm and the scent bursts from my clothes, reminding me why I do not cut corners or sacrifice with cheaper brands.

There is nothing better than grabbing my favorite sweater after using Ultra Downy April Fresh in the wash. I have been using Downy products for years and it has never failed me. When I put on my sweater and smell the April fresh scent, it makes me feel happy. I know it sounds crazy but, it does. I received this product free for testing purposes thanks to Influenster!

[This review was collected as part of a promotion.] I love this downy fabric softener. It’s my go to over all other brands due to its amazing scent and it’s ability to be able to soften my fabrics. I also like the fact that not much liquid is needed for each load because it is so concentrated making this a good value. It has a lot of loads in one bottle!

[This review was collected as part of a promotion.] I used to really love Downy fabric softener, but my family is very sensitive to added chemicals to laundry. I'm noticing that this formula tends to leave a residue on clothing. I'm not sure if it's more than it has been in the past, but I found it very noticeable, like an almost greasy feeling. The scent is nice though. I'm wishing that the was a more natural alternative to fabric softener that didn't feel like I was just layering chemicals onto my clothes—and into the wash water.

[This review was collected as part of a promotion.] I just received my product yesterday and I gave to say I love it!! I washed & dried a load of towels and I cannot get over how soft and fluffy they felt as I was folding them!!! They also had a very fresh scent to them which I love! Nothing better than getting out of the shower and wrapping yourself in a big , fluffy, great smelling soft towel!!! I will definitely hecrepurchasing Downy fabric softener in the future! I gave to say I’m actually looking forward to doing more laundry today!!! A great find!!!!