[This review was collected as part of a promotion.] Sometimes tried and true is just simply better than anything that comes after it. This is most certainly the case with Downy, especially the April Fresh scent. I have been a loyal customer for literally decades now. A little goes a long way, maybe because they have perfected this fabric softener, and that only comes with time. This specific scent honestly lasts for months. I can be at work, scratch my arm and the scent bursts from my clothes, reminding me why I do not cut corners or sacrifice with cheaper brands.

[This review was collected as part of a promotion.] Downy fabric softener is amazing. I love that it's a liquid and can do directly into the washer without having to remember to put a dryer sheet in, with three kids convenience is key. The smell is amazing and my clothes come out smelling fresh. I just pulled a shirt down after a week and it still smells like Downy!

[This review was collected as part of a promotion.] I love this downy fabric softener. It’s my go to over all other brands due to its amazing scent and it’s ability to be able to soften my fabrics. I also like the fact that not much liquid is needed for each load because it is so concentrated making this a good value. It has a lot of loads in one bottle!

[This review was collected as part of a promotion.] I used to really love Downy fabric softener, but my family is very sensitive to added chemicals to laundry. I'm noticing that this formula tends to leave a residue on clothing. I'm not sure if it's more than it has been in the past, but I found it very noticeable, like an almost greasy feeling. The scent is nice though. I'm wishing that the was a more natural alternative to fabric softener that didn't feel like I was just layering chemicals onto my clothes—and into the wash water.

Ultra Downy April Fresh Liquid Fabric Softener performs as expected. Our clothes feel soft and smell great! With Ultra - you don't need as much product so it lasts longer. I received this product for free to test and provide feedback, but all opinions are my own.

Overall the fabric softener is rather average, to get things truly soft in hard water I have to use to rinse cycles and with this fabric softener. What I truly don't like about it is the bottle spout leave a wash load of product trapped in the bottle, its quite wasteful.

[This review was collected as part of a promotion.] I haven't used fabric softener in a long time. I am loving the Ulta Downy April Fresh fabric softener, especially for our towels and bedsheets. I enjoy the light fresh scent and happy it's not overpowering. Definitely a new addition to my laundry routine.

[This review was collected as part of a promotion.] This fabric softener is amazing! My clothes smell so great and they feel super soft. My kids even came to me and told me how great their blankets smelled. Only had to use a little product in my washing machine and still noticed a great benefit from softness. We also have very sensitive skin and no one in my home has had any reactions. Great laundry product!

I used this on my kids blankets and omg it smelled so good and left them feeling super soft! I would totally recommend this for blankets, didn't leave any stains or anything like that so it works fine. Got this complimentary from Influenster to review in my #PumpkinVoxBox

[This review was collected as part of a promotion.] i love the scent of this downy. Fabric softener has always been a staple in my home and washing my sheets and towels with this was not at all a let down. I usually use a competitor but I may actually switch!