I have used this brand a lot, mainly for the smell of it though! I honestly done notice a difference in the quality compared to some others as far as how soft my clothes are. They do smell amazing though

My go to fabric softener. Some girls have a perfume that is their signature scent.. Mine is april-fresh.it smells amazing and always leaves my clothes so soft-

My favorite for softer clothes that smell great. A great consistency for my dispenser. This product sets the standard in my opinion. On the expensive side but superior quality product. Recommend it

We use this for a long long time, I couldn't remember but since I lived in Vietnam, I'm very loyal to Downy, and the smell is amazing, the clothes are soft

I don't wash a load of towels without using this softener period it just leaves them soft and fluffy and not scratchy. I just think this brand is the best and it works well in my washer.

I love the smell of it and how it keeps my fabric clean and soft. I definitely recommend this product. It's just a little bit expensive than others similar products, but it is worthwhile!

I Always have downy products in the laundry room. fair priced for such a high quality, long lasting smell and feel good product. Im really wanting to try the downy calming lavender scent next time I purchase. Little goes a long way

My grandma got me started on using fabric softener on towels. Ultra Downy is great because it softens and provides a beautiful scent. It's not terribly expensive I suppose, as one container lasts several months.

Love this scent! This is my go to fabric softener. I have purchased this one for years and have smelled other options and brands but have stayed true to this product.

Ultra Downy has a pleasant, long-lasting scent and effectively softens fabrics while reducing static and wrinkles. It offers good value for money, as a little goes a long way, making it an affordable and reliable fabric softener.