[This review was collected as part of a promotion.] We were excited about this because my son has a hard time brushing for the entire 2 minutes. The first time he used this he said he couldn’t tell when it changed colors, that it looked pink the entire time he was brushing. The next time he said he kept spitting while he was brushing holding that would help him decipher the colors and it was always pink. He doesn’t mind the taste, but the color changing feature doesn’t seem to work.

[This review was collected as part of a promotion.] Kids will love to brush their teeth after buying this toothpaste. It changes colors when you brush and so the kids love to brush their teeth every single night to see that ever color changing toothpaste.

[This review was collected as part of a promotion.] My 6 year old loves this toothpaste! Makes brushing teeth fun for her. It is her trusted bubblegum flavor! She has fun watching it change colors. The color change isn't as dramatic as you'd expect but she still has fun with it. Trusted brand.

[This review was collected as part of a promotion.] I'm always looking for a toothpaste with the most benefits and the name alone attracts me to this product. Always looking for a toothpaste with whitening effect, cavity protection, breath freshener and good taste! This toothpaste had all of those qualities ! When I first squeezed the tube I was excited about the color and the texture. The green color made me think this will have some kind of minty taste which it did! I do not like the clear blue colors of toothpaste and white is okay but I was excited by the green! I did like the taste as well. The only issue I had was that the toothpaste says it's sensitive (which I don't necessarily look for when I buy toothpaste) but it actually made my teeth hurt a little bit! Possibly because I need to get to the dentist but my other Toothpaste never gives me that feeling. It wasn't so bad that I needed to stop brushing but it made my teeth feel sensitive while brushing. For that reason, I probably didn't brush my teeth as long as I should have. Nonetheless, my teeth felt very clean when I was finished. This didn't deter me from the product either. I would definitely purchase this.

[This review was collected as part of a promotion.] Who doesn't love that clean feeling you get after a visit to the dentist? Crest Pro -Health Advance Whitening Toothpaste allows you to have that squeaky clean feeling 365 days a year! It's minty fresh flavor sends you out the door ready to tackle whatever comes your way --with a gleaming smile to boot! Give it a try and you will see why I am a customer for life.

[This review was collected as part of a promotion.] The toothpaste does not cause any burning or stinging in my son's mouth, and he is actually excited about brushing teeth. He loves the way it tastes, and it is very encouraging for him to brush his teeth now because of the anticipation of color change. When his teeth are clean it changes color to pink. There is a magic factor to it which kids love.

[This review was collected as part of a promotion.] This is an excellent toothpaste! Crest has put everything you want and need from a tooth care product into one tube. If you have sensitivity concerns, but still want whitening from your toothpaste look no farther. Crest Pro-Health Advanced with Whitening Power is the toothpaste for you.

[This review was collected as part of a promotion.] The twist of how the toothpaste turns from blue to pink is a very unique, but a cool concept. My kids loved getting the toothpaste and initially was more drawn to the lizard on the front. They thought it was a Disney character. The bubblegum flavor isn't too strong and was enjoyable. Thr color changing is fun, but I'm not sure I'd say it delivers as expected. I like the toothpaste overall, but in execution it's just not completely there. I do recommend the product.

I was using pro health advanced strengthening toothpaste, decided to give the whitening power toothpaste a try. As a Pharmacist I was intrigued by what ingredient the toothpaste had in it that made it different from the strengthening paste. After looking at the ingredients list for the two paste the ingredients are the exact same, therefore I don't understand how you can call it whitening power. Thanks

[This review was collected as part of a promotion.] At first taste, this toothpaste brought back a memory from my childhood. I used to use a smooth extra minty toothpaste as a kid and this brought back some nostalgic memories for me. The clean lasts for a good part of the morning, and the mint remnants on my breath give me the energy I need to get things done. I have not noticed any color changes in my teeth (as this is a whitening product) but it made no promises on the timeline of the whitening. All in all this is a solid choice for toothpaste