So gentle, doesn't irritate baby's skin and no tears at bath time. So versatile so can be used on hair and body. I've even used it myself and still felt it did the job without stripping the skin.

Love the smell, and how gentle it is for my baby. It’s a good sized bottle which is nice, and for the price it’s a great value. The ingredients are not harsh on my babies skin.

This product is very affective and has great ingredients for sensitive baby skin. You get a lot of the price and packaging is very simple. The smell is also amazing.

Love this baby wash! The scent is so gentle and fresh, and the texture is smooth and easy to rinse. It leaves my baby’s skin and hair super soft. Definitely a favorite!

Nothing to say on the bad side.good price, suitable for sensitive skin, pretty good ingredients. No irritating scent .can find it in most places to buy

I’ve been using it on my kids since every day with small it is the only product that I will trust it on my kids bodies and on their hair I still use it for my kids 

Great baby shampoo! My baby was born two months preemie so i really needed to be careful with the products i used on him this left his skin super soft and no rashes or anything, love!

I used this with all of my kids and it was so gentle on their skin and scalp. Love the scent, ingredients are gentle, the price was good for the amount of product.

Smells so good. This soap is very gentle yet still make babies skin feel clean. I've been using Aveeno on my babies for years and have never had any issues.

I know work Aveeno that I don't have to worry about compromising chemicals on my baby. It's not too harsh and does the job well. The scent is that baby smell that we all know and love.