Natural ingredients. My whole family uses this brand and product. You will notice a change for the good after a few weeks of using, delicate, no smell, perfect for sensitive scalp, I like all Aveeno products for kids who have dry irritated skin.

Yes this is an amazing shampoo for my baby she only likes this one I love them because they smell good and they leave my baby skin really soft I really love this product yes my baby does love it after she takes a shower she feels really relax

We have been using this product for the last 9 months and we love it. It’s so gentle on my daughter’s skin, not a strong scent. It has also helped with her eczema.

I find myself repurchase this product couple times after trying multiple products. Aveeno baby wash and shampoo is super gentle on my baby skin and hair.

Honestly the best stuff for my baby. It smells so good and makes my babies skin super soft. It's reasonably priced and the packaging is like lovely too.

This was the first shampoo I used on my baby and I loved it for her. It didn’t make her skin react badly in any way and really helped her dry skin get to a better state. Plus it made her smell so good! I love this product.

My son skin is very sensitive and get itchy easily. So I bought Aveeno Baby Wash and Shampoo for him to try and he love it. Very gentle to his skin and the smell is so good.

This is the only shampoo/body wash that I use on my newborn who has dry skin. It is not harsh on her skin, smells great. I haven’t accidentally dripped it on her eyes yet so don’t know if it’s tear free

It’s a good brand but it burned my sons eye , and it dried out skin it has a great smell and is very bubbling but not the best for bathing or washing in my opinion

I love this baby wash. I use it on my 3 month old son every night and it leaves his hair and skin clean, soft and smelling great! I only wish that there was a matching baby lotion with the same lovely scent!