this was first shampoo /wash for little one , I think we have started to use it when he was 5 months or so old ( before that water only) I quite liked ingredients, never did irritated him.

I gave this as a baby shower gift, it was affordable and seemed gentle. It’s smells lovely and wasn’t too harsh on baby’s skin. I think there are better brands but this option would do in a pinch.

Best shampoo ever for babies I totally recommend for new moms and I tell a secret I use it to wash my face every too and it’s very freshly for my skin

This wash & shampoo is one of our top favorite washes for our baby. Our favorite is the natural smell it has. My baby will smell good until his next wash day

I love the intoxicating baby smell this gives off. It's been my go to purchase for all my kids. I also buy for baby showers. Love the packaging ease and the price.

This helps protect your newborn babies sensitive skin. I swear by this product it is my goal to hear when sure lovely bubbly less chemical baths. It is neutral whilst providing the right formulation ensuring your baby is bubbly clean

my favorite shampoo and body wash for my two baby boys! With minimal scent, it's great for newborns. I love how long it lasts too- with my two boys it has lasted me over a year!

We used this product on our children when they were babies to bathe them every day. It was gentle and calming for their sensitive skin. I recommend this product to anyone with a baby. 

Love the way my little one enjoys this wash and shampoo product. Easy on the skin and keeps it soft. Have had no skin concerns. Great smell and feels gentle too

From the day I brought my baby home, the scent of Aveeno baby wash has been the scent every evening as we do our bedtime routines. Happy, healthy, and gentle for both of my babies!