Safe ingredients for my little one. Had the shampoo for 3 months now and its still more than half way. A little shampoo goes a long way. I love that its not to fragrant

The scent is pretty gentle and soft. It has some pretty good ingredients. It cleans my toddler really well and is gentle on the skin. I would recommend this to most moms.

Very gentle and soothing. Packaging is good and ingredients are good for babies. The scent is very light. Cleans very nicely and suds up nice as well.

Trusted family brand for baby and child care. Skin is left soft, smooth and no residue. Packaging is easy to use with one hand pump to keep hands on the kiddos.

Only soap I use on my son and it keeps his eczema at bay!! We have started using other Aveeno products and really like them, especially during the dry Wisconsin winters! Thanks for the amazing products Aveeno!

With such delicate skin a newborn has they need a gentle and non perfume smell shampoo. This is the shampoo Ive been using for all my babies! Little to no smell and all and it doesnt give them a rash like others.

I recently purchased this product for my super sensitive skin...what a waste of money. This soap burns my skin as I try to wash. Burns like acid on my skin.

I love using this for my toddlers, the scent is not too strong and it gives a gentle cleaning. It doesn’t irritate their sensitive skin which I love too.

Great product for bath time! It has a very light scent. My baby didn’t have any skin reactions, and I was able to use this product for a long time. Highly recommend!

As much as i love the lotion. Gently on skin. My babies never have issues with this brand. I had tried different brand for my babies too but this is the one i love