This shampoo smells so good and it’s sensitive on her skin. Dispenses easily during bath time and lathers up really well. It’s tear free which is perfect for a wiggly baby. Washes away quickly leaving my baby clean and happy!

This baby shampoo has all the characteristics you are looking for: lathering and rinsing well, perfect subtle smell and safe for your baby from birth. I have been using it for my newborn for about 3 months now and she never had any irritation.

Aveeno baby is the shampoo and wash I have been using on my son since day one it’s very gentle on his eyes and leaves his body so hydrated and smooth I also really like the smell.

Excellent for bathing your baby's body and hair; it rinses out very easily. It doesn't smell strong and moisturizes well. It leaves skin soft. I love it.

I used this for my daughter, and now with my son! It’s reliable, a soft scent, and makes their skin so soft. This will be a repurchase for my household.

Aveeno baby wash & shampoo is an essential in my household. Perfect sensitive baby soft skin, providing calmness and comfort. The smell is heaven scent as well! Highly recommend!

I use aveeno body wash for myself, so trying the baby version was a no brainier. Great smell, keeps my baby soft, lathers well and has ingredients that are safe for my baby. All things I looked for in a soap brand.

This has been a great body wash and shampoo for our baby. The scent is not too overpowering, and it does a great job of both cleaning her body and her scalp.

I wash my baby with this everyday and it has been gentle yet cleansing. The scent is very very mild so it feels safe to use on sensitive skin. Lasts a long time and you don’t have to use too much to get bubbles.

Super smooth, gentle and hydrating baby wash and shampoo. I use it for a years and super happy with ingredients of the product. Great pleasant packaging and comfortable to use shampoo with dispenser.