I appreciate its gentle formula, hypoallergenic properties, and use of natural ingredients. It is safe and soothing for my baby's skin. Dermatologist recommend it as well which reinforces my confidence in its effectiveness and safety for my baby.

I love that it is gentle in the babies skin. Depending on the bottle size it comes with a pump instead of squeezing it. Something I wish it had was a companion conditioner for the babies who have curl hair and needs more moisture.

Aveeno Baby wash and shampoo is the best thing ever. I used it for all of my children since birth. Made out of baby friendly ingredients. Keep your baby skin smooth and hypoallergenic. Comes in different sizes, travel or family size. Love it!

This is a great baby wash and shampoo for babies. It's not expensive at all. It comes in a well made package. The ingredients are great for sensitive skin. It also has a wonderful smell

Amazing smell and my boys skin was smooth. My boys now are no longer babies but we still use this, because it is great for their sensitive skin. Natural ingredients and you only need a small amount. I would highly recommend this product.

I trust aveeno with my baby's sensitive skin and I will continue to use this brand. I've had problems with other brands breaking out his skin and Aveeno has never caused issues.

Probably the only baby wash I'd buy. So nice on the skin, doesn't harm skin in anyway. Only down full for me is personally the smell could be a bit better.

I tried Aveeno baby wash bc the store was out of J&J baby magic. I'm so glad I did. It left my grandson so soft and smelled so fresh. It didn't burn his eyes either

I absolutely love this body wash and shampoo. The scent is light and the formula is gentle. Our pediatrician recommended it when our son was a new born and I never looked back. His skin doesn't ever feel stripped or dried out either!

My baby's skin is super dry and it has been our fav product.It is very gentle to baby skin and tear free.It is and will be always our fav being a parent.