This baby shampoo and body wash is very pleasant for baby’s skin, helps keep the skin clean and smooth. Consistency is very comfortable and makes bubbles 🫧 Doesn’t pinch eyes)

I love the Aveeno baby wash & shampoo. It is very gentle on my baby’s skin.I have been using it since my baby was a newborn,and they have never had any redness or irritation.we use it as a bubble bath too and it is aroma is very soft.

This is our go-to for daily usage. I love that it's a wash and shampoo in one, which makes bath time much faster. The storage is easy because the bottle is slim. It's gentle on the eyes and rinses off cleanly without leaving a sticky residue.

I really love Aveeno Baby Wash! It suds up well and rinses off beautifully! The smell is pleasant but not overpowering and for the price you can’t beat it!

I love this Aveeno line. The scent is light and not fake, very pleasant. It’s thick but not like a body butter, really keeps your skin hydrated. Never caused any problems for my LOs skin

Very good I still use it has helped me a lot with my baby's skin, it has an absequitable price, only apply a layer after wetting the baby's body with water.

It cleanses gently without drying out the skin or hair. The light, fresh scent is lovely, and it's very gentle on sensitive eyes. A staple in our routine! #Influenster #Aveeno

This is our favorite product to use. It works well and suds up a lot. It's a very affordable product and doesn't have a super strong smell. It's very gentle on the skin.

This shampoo smells so good and it’s sensitive on her skin. Dispenses easily during bath time and lathers up really well. It’s tear free which is perfect for a wiggly baby. Washes away quickly leaving my baby clean and happy!

This baby shampoo has all the characteristics you are looking for: lathering and rinsing well, perfect subtle smell and safe for your baby from birth. I have been using it for my newborn for about 3 months now and she never had any irritation.