Thanks for taking the time to share your feedback with us. Charmin incorporates innovative technologies that increases the absorbency, strength, flushability, and product superiority of our toilet paper to provide more delightful bathroom experiences and allow shoppers to use less. This includes more fibers for a softer and more absorbent toilet paper. We'd love to share some information in addition to gathering some information for our quality team, so please give us a call at 1 (800) 777-1410 (M-F, 9AM-6PM EST).