I started buy this for my child in July 2023 at the price of $32/canister. I thought that was an amazing price and was a huge reason why I continued. By November 2023 the price had increase to almost $40/canister. Many families buy this product and choose to use the Member’s Mark brand because of affordability. I think that much of an increase in just a few months is just another example of how companies are really making it hard to feed families who are on a budget. I continue to buy this product but I would be lying if I don’t get mad every time I see the price.

My daughter takes regular similac sensitive but during this shortage we decided to try out this formula which is slightly different since its generic for pro sensitive it took a few days for her to adjust but she loves it better then similac shes doing great on it and its a steal of a price

We started our baby boy of the similar total 360 sensitive tummy brand but it being I’ve 60$ each for a 35 oz container we thought we would try this since there is barely a difference between the two and our boy enjoys this so much more. The price is great and it lasts longer.

Formula was digested without issues as well as the other name brand. More formula per container, which gives you value for the money spent.

Switched to this after the blue formula made my daughter very sick with lactose intolerance. So far, so good. It's still too expensive.

Mixed feelings on this. Everyone said it was comparable to similac but there’s noticeable differences. This one smells oily where the similac has more of a milk scent. There’s definitely a consistency difference as well. I’ve been mixing the two for now to help use this up and make our money go further. However I don’t know that I’d buy it again.

The product itself is great - no complaints. However, the price hikes this year are outrageous. I got a Sam's Club membership in April 2023 and buying affordable formula was the major reason for that. I first bought this formula in April 2023 at $27 a carton. In June 2023, the price went up to $33 a carton for the same amount of formula. In November 2023, the price is now just about $40 a carton. That is a 48% price increase in 6 months! This product may still be less expensive than name brands, but these price increases are wild. I understand there are outside macroeconomic factors at play that affect formula manufacturing, regulation, etc., but this type of price increase is unsustainable for families.

We switched to this as the price point was lower and it seemed comparable to its name brand. This last tub I have noticed a brown floaty in my mixed formula, thinking it was a one off; I mixed up a new bottle to my surprise an even bigger one. I have done my research and scorched milk should have dissolved. This has not it’s almost like a cardboard fiber. I will be changing brand immediately.

Might be the comparable to the Similac version, but once you mix the formula, it smells horrible. Could not deal with the smell, especially once baby drank it. Gave them horrible breath.

We were using the pro sensitive similac and everything was great with it, and we saw this and loved how much cheaper it was, so we switched to it, but it made my baby constipated, and it hurt her so bad. I used 2 of the containers, to give it a chance and it never got better. I went back to similac and within 20 hours my baby was back to normal. It would be a great product for other babies, but mine just has a sensitive tummy.