These items were in pristine condition.

When on sale, it's a good product at a good price.

Please bring back the old formula. This new formula does not clean as well and I can feel a difference.

I start use this product and appear sensitive gingivitis with pain and ulcers oral. 2 weeks until change of toothpaste

[This review was collected as part of a promotion.] My husband and I started using this product and we both said right after we used it how our teeth felt clean with no residue. We have been using it consistently since we received it and we won’t be switching back to our old toothpaste. Definitely recommend!

[This review was collected as part of a promotion.] I’ve been using Colgate Total, and it’s honestly great. It keeps my teeth clean, my gums healthy, and my breath fresh all day. Plus, I love knowing it’s working to fight bacteria even after I’m done brushing. Definitely a go-to for a healthy smile!

[This review was collected as part of a promotion.] I am in love with this toothpaste. Usually by early evening or so no sign remains of my morning brushing. This toothpaste lasts forever. Right now I'm on hour 3 since using it and my mouth feels just as clean. My teeth are white. My breath is fresh between brushings, and the very best thing of all about it is my breath isn't completely stinky when I wake up in the morning, which has never happened to me. There's only one quasi-critical remark I have and that's the packaging. When I opened it I almost felt dismissive about the toothpaste at worst and at best wasn't enthusiastic about trying it. The product looks like the regular Colgate total that's been out for years. It wasn't until I reread an email describing the toothpaste that I took a second look and felt a sense of urgency about trying it. Now I'm hooked. Lesson for me is don't judge a book by its cover, and lesson for you is good job with the email coverage! Love this toothpaste!

[This review was collected as part of a promotion.] I usually use a paste instead of a gel but I’m a convert because of this. A little goes a long way. It’s got a great, fresh, minty taste without the burn that some mint flavors give. I like the added cavity and gum protection it provides while being a whitening toothpaste. As a daily tea drinker, I appreciate that it does, in fact help whiten my teeth. I can’t wait to see how healthy they look after finishing the entire tube.

[This review was collected as part of a promotion.] I’ve been using Colgate for many years and was excited to try out this product by the brand. I thought their a total active prevention whitening gel was great! It left my mouth feeling fresh all day, it wasn’t very abrasive as many other toothpastes tend to be but it effectively cleaned off ant residue off of my teeth. I felt my teeth were much cleaner and noticed some whitening after using consistently for over a week. It’s very nice and minty, I plan to purchase this toothpaste in the future!

[This review was collected as part of a promotion.] I love this toothpaste! It cleans very well and protects my teeth. I like that it also helps with sensitivity. It is the best multipurpose toothpaste I have ever tried! It keeps my beath fresh for a long time, which is a bonus!