Formula changed. Please bring back the old formula to all your toothpaste. Those new formula is not as effective.

I start use this product and appear sensitive gingivitis with pain and ulcers oral. 2 weeks until change of toothpaste

Colgate has really lowered the quality. This product has been watered down and it’s not the same quality toothpaste we’re used to.

[This review was collected as part of a promotion.] I love this Colgate Total Active Prevention Whitening Toothpaste in its sleek standalone tube. It has a great taste with long lasting fresh breath which makes me more app to use it. I could see and feel the difference in my teeth and mouth.

[This review was collected as part of a promotion.] I think this product was very good. I especially liked the flavors of peppermint and spearmint together. My teeth felt clean all day & I did not experience any sensitivity. The only I felt was lacking was it did not seem to whiten my teeth too much

[This review was collected as part of a promotion.] Before I tried Colgate's Total Active Protection Whitening Gel, I thought that it was "just another Whitening toothpaste." Turns out I was wrong. Not only did this product effectively whiten my teeth, it's 24 hour bacteria protection kept my breath minty fresh all day long without leaving a gritty residue. Highly recommended!

[This review was collected as part of a promotion.] It’s a great family toothpaste for overall clean, whitening and helps to prevent oral problems. It leaves my mouth feeling fresh and clean! The fresh mint taste is refreshing, there’s no weird aftertaste and my mouth feels fresh even after hours later. While I didn’t see much whitening result, it does help with some coffee and tea stains.

[This review was collected as part of a promotion.] I tried to use this toothpaste butthe perioral dermatitis around my mouth started to get really irritated. The ingredients could bee cleaner. I would not recommend this to anyone that might have sensitive skin.

[This review was collected as part of a promotion.] Colgate Total Active Prevention Whitening Gel has been amazing! After just a few uses, I noticed my teeth were a shade whiter. As a frequent coffee drinker, I had some yellowing, but this product made a visible difference. I did experience slight sensitivity after the first use, but it went away within a day or two. I’d definitely recommend this product!

[This review was collected as part of a promotion.] Colgate Total Active Prevention is a standout toothpaste in the oral care market, offering a reliable option for those focused on long-term oral health. This toothpaste lives up to its promise of comprehensive protection by addressing multiple areas of concern, including plaque, cavities, gum health, sensitivity, tartar buildup, and bad breath. One of the key benefits is its antibacterial formula, which is designed to provide 12-hour protection. This is particularly effective for reducing plaque and maintaining gum health throughout the day. The toothpaste also includes fluoride, which is crucial for strengthening enamel and preventing cavities. The texture and taste are pleasant, with a refreshing mint flavor that leaves your mouth feeling clean and fresh. It’s not overpowering, which is ideal for people who prefer a milder mint experience. Another plus is its versatility. Whether you’re dealing with sensitivity or just looking for a product