[This review was collected as part of a promotion.] It's like toothpaste with every benefit in one. Besides the general cavity protecting, plaque and tartar removing benefit of regular toothpaste, this also provides the benefit of gingivitis protection, whitening and sensitivity toothpastes in one toothpaste. It says that it laso protects against enamel erosion and bad breath. It seems to work well as a toothpaste. And, since I use products like Colgate Total, I like having all these benefits in one so I don't have to choose. So far, it seems good.

[This review was collected as part of a promotion.] Colgate, a brand I have trusted for a long time, has came up with a great whitening toothpaste. It leaves my teeth feeling clean and refreshed. I also feel my teeth have looked whiter without hurting my teeth like other teeth whitening products.

[This review was collected as part of a promotion.] My husband and I started using this product and we both said right after we used it how our teeth felt clean with no residue. We have been using it consistently since we received it and we won’t be switching back to our old toothpaste. Definitely recommend!

[This review was collected as part of a promotion.] Using this product makes a huge difference. I am a coffee and wine drinker so I always struggle with keeping my teeth white. However, when using this product I see a huge difference it brings them back to a beautiful white no more yellow tint! You have to use this product for a few weeks but it works!

[This review was collected as part of a promotion.] I really like this toothpaste. I expected it to be white like the one I was using before but was pleasantly surprised to see that it’s blue and gel-like. It reminds me of the toothpaste I used as a kid! It glides on well so I’m not left with a big chunk of extra toothpaste at the end. When I breathe after brushing, there is a minty fresh taste as if I just ate a mint or used mouthwash. I haven’t noticed a significant improvement in the whiteness of my teeth but I like the product and will continue to use it!

[This review was collected as part of a promotion.] I really enjoyed trying the Colgate Total Active Protection with Whitening. It does more than just basic toothpaste and still works just as well! It is also a pretty big tube which will last me a long time. Definitely a good brand to purchase!

[This review was collected as part of a promotion.] I loved Colgate Total. The refreshing taste and the tingly feeling I felt when and after brushing were amazing. My teeth seem whiter after using it for two weeks. It also helped with my sensitive teeth. Colgate Total is my new toothpaste!

[This review was collected as part of a promotion.] I found this when other whitening toothpaste was too abrasive, this whitens cleans and leaves your mouth fresh and clean. I use the toothpaste and it works like a charm no harm no damage just real clean and white.

[This review was collected as part of a promotion.] This might be my new number one toothpaste. Love the whole mouth clean feel. Has a very nice yet not overwhelming mint flavor. After a few uses I noticed my smile was whiter. Left a clean feeling throughout my whole mouth. I recommend this toothpaste to everyone as this is my new favorite. Thank you Colgate!

[This review was collected as part of a promotion.] I am already a fan of Colgate toothpaste and was happy to try this product. I find this to be a good toothpaste with a mild flavor. However, I am not entirely sure how much whitening my teeth got from the toothpaste.