[This review was collected as part of a promotion.] I typically use Crest for no particular reason, but I’m glad I was able to try this Colgate product. Refreshing aftertaste, with no burn. Teeth and mouth felt and looked clean. I didn’t see any significant whitening more than any other brand of whitening toothpaste.

[This review was collected as part of a promotion.] I have tried this product for over one week, and I like the gel texture of the toothpaste, which gives a strong minty sensation afterward. My gums feel healthy, there is no inflammation or irritation while using this product. However, I hope that Colgate can create toothpaste that can also help reduce the chances of canker sores.

[This review was collected as part of a promotion.] The Colgate Total Active Prevention Whitening Gel is one of the best toothpastes I have used in a while! It was so minty fresh that it felt like I might cause a cold front if I took a deep breath! I am not used to using gel toothpaste so the texture was a bit different but I loved it! My teeth felt so smooth after brushing and my breath stayed fresh for so long! This toothpaste is now my new favorite and I will 100% be rebuying!

[This review was collected as part of a promotion.] I really like this toothpaste because you can actually feel it working. My teeth have felt much cleaner, smoother, and brighter since I started using it. I also noticed that they look like they are turning much whiter, too.

[This review was collected as part of a promotion.] I really enjoyed using this toothpaste, it left my mouth feeling overall super clean and fresh love that it has whitening in it. It’s easy to use and dispense and the packaging is great. My family and I enjoyed using it, I definitely recommend this product.

[This review was collected as part of a promotion.] I've been using Colgate Total Active Prevention Whitening Gel for a few weeks now, and wow - what a difference! The mint flavor is super refreshing, and I love how clean my mouth feels after brushing. It's got this cool minty kick that leaves my breath feeling fresh for hours. I like how smooth the gel feels - it's not too foamy, but just right and I've noticed my teeth looking a bit brighter! I'm not one of those people who does crazy whitening treatments, so this is perfect. A little goes a long way with this toothpaste; it's totally worth every penny.

[This review was collected as part of a promotion.] Oh, I love the product in the taste along with the packaging there’s definitely a lot of the product to use so it’ll definitely last a long time and it left my breath my teeth, my gums and my tongue feeling super clean

[This review was collected as part of a promotion.] I recently tried this Colgate gel toothpaste as part of a home use test study. I used the product twice a day for seven days. I liked the texture, appearance, and initial taste of the gel but as I continued to brush for a full two minutes each time, my mouth would start to burn slightly until I could rinse out my mouth at the end of two minutes. The gel was very effective in l saving my mouth very fresh and did leave my teeth sparkling shiny. I did not notice any whitening improvement by the end of my seven day trial.

[This review was collected as part of a promotion.] This product is great! I drink coffee everyday and I see change in my denture to get more white, the flavor is great and also I love the benefits like help sensitivity and cavities, I feel is a really complete toothpaste!

[This review was collected as part of a promotion.] Colgate Total Prevention toothpaste is a great tasting blue minty gel that cleans your teeth and refreshes your breath. I like the flip top on this toothpaste tube vs toothpaste products where you have to screw on/off the top. I also like the gel of this product vs the paste toothpaste products. This is a great overall toothpaste product that fights many oral problems and tastes great.